Sovya is a senior reporter covering retail, consumer goods, corporate strategy and consumer technology, with a focus on how companies navigate demand, competition and changing consumption patterns in both urban and emerging markets. She reports on business decisions in both breaking news and long-form articles.
A graduate of the Asian College of Journalism, she has written about a range of consumer industries, including e-commerce, healthcare and startups. Her work focuses on understanding how companies grow, compete and adapt in a changing economic environment, as well as how broader trends affect everyday consumption and business performance.
She is particularly interested in how business decisions affect consumers’ everyday experiences, and often looks at trends through the lens of how they play out in practice.
Prior to her current role, Sovya was part of the editorial team at YourStory, where she covered startups and entrepreneurship. She has also worked on long-form articles for The Morning Context and reported on technology for The Hindu in Chennai, gaining experience in various formats and newsrooms.
Her reporting strives to be accurate and accessible, with an emphasis on context and careful sourcing. She is particularly interested in stories that lie at the intersection of business strategy and consumer behavior.
Based in Bangalore and always interested in changing consumer trends, she often explores new places to buy coffee and kombucha, both out of personal interest and to observe how consumer preferences are shaped locally.