The video was captioned: “Is the new Dyson CameraJet toothbrush worth it?” and showed a couple brushing their teeth while testing out the camera and plaque-targeting features. The video appeared to amuse viewers, but also raised questions about whether the technology was worth its price.
Viewers debate whether this toothbrush is worth it
The review attracted comments from people with different views on the product.
“You really did it for the team in this review,” one person commented.
Another wrote: “This was too funny to watch. Other toothbrushes have lasted us for years without any changes so I’m surprised people will fall for this!”
A commenter who identified himself as a dentist said: “As a dentist, I thank you for your services! I wanted to see what all the fuss was about.”
Another viewer questioned the need for this technology, writing: “Great review guys. Although I think this is for people who don’t have the extra 2 minutes to use a separate water irrigator.”
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The creators have responded to these claims by saying: “This is not a paid ad or a gift, we paid full price for this device from Curry’s. Stay until the end for confirmation of purchase if you don’t believe us! We really hope the video generates enough revenue to pay for itself – even if Dyson is watching, hey, maybe next time?!”
What Dyson says, what CameraJet does
According to Dyson, CameraJet is designed to combine tooth brushing with camera-based detection of gaps between teeth and targeted brushing with liquid floss. The company says its camera uses machine learning to detect gaps and trigger a stream of liquid while the user brushes their teeth.
Dyson says the device has a 100,000-pixel macro camera that analyzes 28 images per second. The company also says the toothbrush can be connected to the MyDyson app, where users can view live videos and access recommendations for brushing and flossing. Dyson says the camera images are not stored on the toothbrush or in the cloud.
The device also features a jet fluid reservoir, a double-bristled brush head, and an adjustable sonic cleaning system. Dyson says the brush can operate in automatic or manual spray mode and offers adjustable cleaning intensity.
Dyson describes its product as part of a wider dental system, including a toothbrush, charging station, toothpaste and mouthwash. The CameraJet was released in September 2026 and is sold by Dyson for $499.99 in the US.
James Dyson explains the idea behind the device
Dyson founder and chief engineer James Dyson said the company developed the product after research into oral care routines and the areas between teeth where plaque can accumulate.
“Flossing is an inconvenient and time-consuming job. Few of us do it even though we know we should,” Dyson said.
He said the company wanted to solve three problems: see the gaps between teeth, remove plaque from those areas and improve cleaning performance when brushing teeth.
“By combining a camera, machine learning, precision fluid dynamics, advanced teeth cleaning technologies, connectivity and Wi-Fi, the Dyson CameraJet™ introduces a completely new way to maintain oral health,” he said.
The company says the device’s camera-based system was designed to detect spaces between teeth and direct a stream of liquid toward them. Dyson also says its engineers developed the jet system and tested its brush technology as part of product development.
For now, however, the unusual design and high price seem to be as much a talking point as the technology itself, with the creator’s review giving social media users a closer look at a toothbrush that costs hundreds of dollars.