Apple will host a “Surprise and Shine” event on September 9, where the company is expected to unveil the iPhone 18 Pro series and its first foldable iPhone. The event will also likely unveil new Apple Watch and AirPods models, making it the first major product launch under new CEO John Ternus.
Unlike previous iPhone launches in September, Apple is not going to announce a new base iPhone model at this event. Bloomberg previously reported that the company is splitting its iPhone release schedule, with the standard iPhone 18, iPhone 18e and second-generation iPhone Air expected to arrive in spring 2027.
Apple “Surprise and Shine”: when and where to watch
Apple’s September 9th event will begin at 10:00 am PT, which is 10:30 pm EST. The event will take place at Apple Park in Cupertino, California.
Indian viewers will be able to watch the event live via Apple’s website and Apple TV app. Apple will also stream the event live on its YouTube channel.
Event details:
- Date: September 9, 2026
- Time: 10:00 AM PT / 10:30 PM EST.
- Venue: Apple Park, Cupertino, California.
- Live streaming: Apple.com, Apple TV app and YouTube.
What to expect from Apple’s September 9 event?
iPhone 18 Pro and iPhone 18 Pro Max
The iPhone 18 Pro and iPhone 18 Pro Max are expected to form the core of Apple’s September release. Both models are likely to retain the broad design language and display sizes of the current Pro models, but could receive changes to the internals and camera system.
The phones are expected to use Apple’s A20 Pro chip, which is said to be based on a 2nm manufacturing process.
Other changes could include a smaller dynamic island, a possible variable aperture camera, and changes to the camera control button. The Pro Max could also get a larger battery.
Apple’s first foldable iPhone
The phone is expected to have a foldable book-like design with a 5.5-inch external display and a 7.8-inch internal display when unfolded. According to a previous Bloomberg report, the foldable iPhone could have a dual rear camera setup consisting of a main camera and an ultra-wide-angle camera. The foldable iPhone is expected to bring Touch ID back to the iPhone.
It is expected to be positioned above the regular Pro models with a starting price of around $2,000.
Apple Watch Series 12 and Watch Ultra 4
Apple is also expected to announce new Apple Watch models, including the Apple Watch Series 12 and the fourth-generation Apple Watch Ultra.
The Watch Series 12 could bring back a ceramic case option, as well as new colors and health-related features. The Ultra 4 could also get design and sensor changes, although details remain limited.
New AirPods
New AirPods are another opportunity to participate in the event. Previous reports have pointed to AirPods 5, potentially in versions with and without active noise cancellation, as well as possible health sensors such as a heart rate sensor similar to the AirPods Pro.
Apple is also reportedly working on a new AirPods Pro model with built-in cameras. However, most likely, its launch is planned for next year.