Mumbai: Bajaj Finance Ltd has acquired a 5% stake in TrueFan AI, an artificial intelligence (AI)-powered video creation platform, the non-banking finance company said in a release on Tuesday. The company did not disclose financial details of the transaction.
TrueFan AI is operated by Hogwarts E-Learning Universe Pvt. Ltd. The investment is part of Finserv Intelligence, an initiative of the Bajaj Finserv Ltd group focused on applied research and innovation. Bajaj Finance is a subsidiary of Bajaj Finserv.
Finserv Intelligence also enables Bajaj Finance to invest in technology startups from seed stage to Series B, with a focus on artificial intelligence, cybersecurity, quantum, fintech and consumer tech.
When Bajaj Finserv launched the initiative in May, it said its group companies would invest ₹1500-2000 crores over five years in startups and early stage companies in these sectors.
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The investment in TrueFan AI builds on the existing commercial relationship between the two companies. Bajaj Finance has leveraged the TrueFan platform to create millions of personalized videos for customer engagement and dealer support initiatives.
“Our investment in TrueFan AI is driven by the sustained adoption of this technology at industrial scale, giving us first-hand insight into the platform’s capabilities and execution,” Rajeev Jain, vice chairman and managing director of Bajaj Finance, said in a press release.
TrueFan AI, operated by Hogwarts E-Learning Universe Pvt. Ltd is a Gurugram AI-powered video creation platform founded in 2020. In June, the company raised $10 million in a Series A round backed by Baring Private Equity Partners India, Z3Partners, IAN Group and 3Lines Venture Capital, valuing it at approximately $40 million.
Nimish Goel, co-founder and chief executive of TrueFan AI, said: “There is no greater validation than seeing one of our largest customers also become a shareholder after experiencing our technology first-hand. This is a strong vote of confidence in the TrueFan AI team and what we have created.
Mint It was previously reported that the Finserv Intelligence initiative is conceived as an innovation ecosystem with a horizon of five to 10 years.
As of September 9, 2026, Bajaj Finserv’s market capitalization was ₹3.108 trillion, while Bajaj Finance’s figure was ₹6.6 trillion
Shares of Bajaj Finserv closed unchanged at ₹1939 on the NSE, while shares of Bajaj Finance fell 0.3% to close at ₹1056.