Varuni Khosla is a journalist at Mint, where she covers the consumer economy, with a focus on hospitality and tourism, luxury, sports, arts, and the alcohol and food industries. Based in New Delhi, she talks about how brands and the cultural sector are growing, driving consumer demand and competing in one of the world’s fastest growing markets.
Varuni has been a journalist since 2009 and has over 17 years of experience covering the Indian business environment. She specializes in covering the industries shaping India’s consumer economy and is widely recognized as a key voice in these areas.
Over the years, she has closely followed the development of India’s luxury and hospitality sectors, the transformation of advertising and marketing as brands respond to digital platforms and changing audiences, and the economics of sports, from sponsorships and leagues to the expansion of commercial ecosystems around teams, athletes and media rights. Her reporting on the business of the arts explores the growing global market for South Asian art and the role of collectors, galleries and auction houses.
Her stories are often based on exclusive conversations with founders, executives and industry leaders, combining market data with on-the-ground reporting to offer readers insight into the companies and trends shaping India’s emerging consumer economy.