A song by Quebec electronic music artist CRi is part of Apple’s new global advertising campaign. “C’est très gros et c’est beaucoup d’argent qui change une vie”, conie l’artiste, encore sous le choc, au Magazine.
” I have two weeks, my equipment, which is required by individual routes of my chanson. Neussance. Mais je ne savais pas c’était pour quoi”, story by CRi, son of your name Christophe Dubé.
A few days late, this is a discovery that Apple will use in a song for advertising. Stripped of clothing and clothing, he may be kept under wraps as part of this possible collaboration.
Mardi soir, CRI a appris que la Campagne serait lancee… le Lendemain!
“This is ugh! “On criait, ma Blonde et Moi”, 36-year-old artist from Quebec.
“I asked the question encore pourquoi cela est Arrivé. I don’t understand the meme on my meme. When I started in 2015, artists weren’t using music on Apple, and Wow! Je ne m’entendais pas à ça! Pour moi, this is an important stage in my career,” dit-il.
This ad comes the minute the new Apple Watch 12 series was unveiled in the world. chanson Neussansalbum release minor Lancé par CRi in 2020, debut accompaniment at the end.
“Je me trouve vraiment chanceux de pouvoir vivre cela,” soufflé-t-il.
If he refuses to divulge that giant Apple wants the chance to use the song, CRi confirms that “that’s a lot of life-changing silverware” and plus offers “very nice visibility.”
Piet des non-Americans
CRi Perçoit aussi son histoire comme un pied de nez adressé aux Americas in this period of special problems and unrest.
“Je vois cela comme une petite victoire de Québécois. Un petit cab What will you do beat dans son sous-sol, who returned to the world campaign of the great America”, dit-il en riant.
CRi Rappelle Aussi Combien il Est is crucial for artists to maintain copyright and hold the underlying rights to the music and the remaining owners of the songs.
“The machine doesn’t say I can come. Il ne faut jamais oublier la valeur du fait que you as eu cette idée-là, de cette tone-la. At six years old, since I am not in a position of power, I can sell my rights,” Souligne l’Artiste qui se Réjouit d’être resté un Artiste Indépendant.
In 2012, Quebec artist Chilly Gonzalez chose Apple to present the iPad.
To see the reaction on CRi’s live stream, which is a movie that graces Apple commercials like the song, for the first premiere I saw, it was this: