Business
oi-Oneindia Staff
Instagram is generally perceived as a platform for celebrities and their dance or cooking related posts, videos, memes or videos. However, some pages have started using Instagram to post something completely different – short stories about the history, culture and unusual places of India.
Taggify.in’s Instagram page, Desh, features short videos highlighting India’s less talked about history, unique traditions and offbeat places to engage audiences with the country’s diverse heritage.
One such page is Desh, created by Taggify.in, which publishes stories that are not usually talked about, be it an unknown historical figure or an interesting tradition from a region of India.
Turning little-known stories into short videos
The main challenge with history and culture related topics on social media is how to keep the audience’s attention. Desh seems to solve the problem by presenting his topics in videos rather than detailed descriptions.
The video could be about some rare event in history, some unique culture, some unknown person, or even some place that is unlikely to be mentioned in ordinary guidebooks.
The formula is pretty simple: provide some interesting fact or story, illustrate it visually, and make it short enough to share on social media.
This makes the topics more attractive and understandable to a younger audience.
From forgotten heroes to unusual traditions
Indian history and culture are full of stories that often receive limited attention online. Desh’s content revolves around this space.
His posts focus on different parts of the country and cover a variety of topics, from historical events and personalities to traditions, landmarks and little-known facts.
Appeal is largely based on curiosity. The viewer may encounter a story they have never heard of before and watch the video just to find out what happened.
This is also where short-form content can work differently than traditional educational materials. Instead of presenting a topic as a long lesson, the story is broken down into minutes or even seconds.
Why this format works on Instagram
People scrolling through Instagram are unlikely to stop at a detailed explanation unless the topic immediately grabs their attention.
Therefore, pages dedicated to information and history have to compete with a huge amount of entertainment content. A strong opening, interesting visuals, and a clear narrative can make all the difference in getting someone to scroll past your post and see it through to the end.
Desh’s content follows this short story format, using images, video, and storytelling to present information in an Instagram-friendly format.
The page also takes advantage of what is becoming increasingly common on social media: people discovering history, travel destinations and cultural facts through videos rather than traditional articles or documentaries.
Making it easier to discover India’s diversity
India’s diversity means there is no shortage of subjects to study. Different regions have their own history, customs, food, architecture, festivals and local personalities.
Social media pages like Desh are increasingly using this material to create bite-sized content for audiences who may not be actively seeking it out.
The result is a completely different type of interaction with social networks: the viewer can encounter an unfamiliar story simply by scrolling through the feed.
For Desh, the focus remains on finding these lesser-known aspects of India and presenting them in a format that resonates with the way people consume content on Instagram.
In a feed dominated by trends and entertainment, stories about India’s past, people and places provide another reason to stop scrolling, especially when the story itself is something the viewer has never heard before.