Meta introduced Meta One, a new subscription service that brings various paid plans under one roof and also introduces new all-inclusive plans. The service includes custom app plans and comprehensive plans for individual users, creators and businesses, giving subscribers access to premium features and advanced AI capabilities across Meta platforms. Depending on the plan, users get greater access to AI tools for creating and editing images, creating videos, and using features like Instagram’s AI-powered Restyle tool.
Meta One offers two subscription levels for individuals and advanced AI users: Core and Premium, with varying levels of features and access to Meta AI. For businesses and creators, the service includes four plans: Essential, Advanced, Expert, and Max, offering tools such as Meta Business Agent, advanced publishing features, and advanced support for audience and content management.
What is Meta One?
Meta One is a subscription service that brings various paid Meta plans under one roof across Facebook, Instagram, WhatsApp and Meta AI. The service offers a range of plans for individuals, AI power users, creators and enterprises, with each plan providing different premium features and levels of access to Meta’s AI tools. Depending on the plan selected, users can access and manage additional features across Meta apps and devices.
The idea is similar to Google One, where users pay a subscription to get additional services and benefits from Google products.
More AI and creative features
For individual users, the Meta One Core and Premium packages offer greater access to Meta’s artificial intelligence and creative tools. Subscribers can create more images and videos using Meta AI, create and edit images, and use features like Restyle on Instagram more often.
Meta said Meta AI will remain free for everyday use. Paid packages are mainly aimed at users who want higher usage limits and more access to AI-powered creative features.
In early testing, Meta said more than half of subscribers used both the AI and self-expression features included in the packages. Features such as Instagram facelift and voice effects were among the features that encouraged users to subscribe.
Individual app subscriptions
Meta also continues to provide separate subscriptions for individual applications. Instagram Plus adds features such as custom fonts for direct messages and stories, notifications when certain people view a user’s story, and private message previews.
Facebook Plus offers customization options for Messenger, more information about Reels, and enhanced Super Reactions for Reels and Feed posts.
WhatsApp Plus includes exclusive themes and icons, stickers with special effects, and the ability to pin more chats. Meta said it will soon test storage for chat and media backups, as well as focus schedules that can mute or hide chats according to a set schedule.
Plans for Authors and Businesses
Meta One also introduces separate plans for creators and businesses, for users who rely on Meta platforms for audience building, content creation, and customer engagement.
These plans include an enhanced profile that can showcase website, locations, and customer reviews, as well as a more prominent Reels subscribe button and automatic follow invitations for people who interact with the content.
Subscribers also get more access to Meta Business Agent on WhatsApp, allowing businesses to respond to customers around the clock.
Meta said it plans to add more AI agent features and capabilities for areas such as marketing, business operations, content creation and optimization.
Edits Plus coming soon
Meta One Plans: Pricing and Availability
Meta One plans are available worldwide, although Meta says pricing, benefits, and availability may vary by region, app, and account. Mehta said users can see specific features available to their account when they begin the subscription process. The company also said plans, benefits, pricing and availability may vary by region, app and individual account.
Single product plans
Instagram Plus: 99 rupees per month.
Offers:
- Custom DM and Story fonts
- Preview in Direct
- Notifications when certain people view your story
WhatsApp Plus: Rs 79 per month.
Offers:
- Exclusive themes and icons
- Stickers with special effects
- Ability to pin more chats
Facebook Plus: 99 rupees per month.
Offers:
- Custom app icons
- Super hearts
- Additional personalization options
Package plans for individuals and advanced AI users
Core: 549 rupees per month
Offers:
- Change the style of more Instagram stories
- Use voice effects and creative tools more often
- Create more images and videos with Meta AI
- Includes Instagram Plus, WhatsApp Plus and Facebook Plus features.
Premium: 1950 rupees per month.
Offers:
- Includes everything in Core
- Provides more options for content creation using Meta AI.
- Expanded access to the entire Meta family of applications.
Package plans for businesses and authors
Essential: from 639 rupees/month.
Offers:
- Tools to create and manage your online presence
- Additional access to Meta Business Agent on WhatsApp
- 24/7 customer responses
- Verified badge and verified WhatsApp Business channel subject to successful verification.
- Protection against impersonation
Advanced level: from 2099 rupees per month.
Offers:
- Plan stories up to 30 days in advance
- Add links to organic posts and videos.
- Exportable analytics and deeper audience insights
- Give team members account access without sharing passwords
- More connected devices and credits for WhatsApp business broadcasts
- More Meta Business Agent answers
Expert: from 6399 rupees/month.
Offers:
- Higher level of access to functions
- Empowering Meta Business Agent for Teams
Max: from 20,990 rupees/month.
Offers:
- Highest level of access to functions
- Superior Meta-Business Agent Performance for Teams Managing at Scale
